| Pleasanton-based Safeway Inc. (NYSE: SWY) set out to change perceptions and capture market share in December, when it quietly rolled out "O Organics." Now, Safeway is planning a more aggressive campaign to promote the private-label line. The 150 organic products include beverages, bakery goods, cereals, canned and frozen foods, dairy products and snack items. click here to read the full article |
